השירותים שלנו
מודל השירותים של דרא לשיווק פרויקטים, מציע לכל יזם או קבלן – מערך שיווק שלם, המלווה את פרויקט המגורים כבר משלב רכישת הקרקע ועד למכירת הדירה האחרונה. שירות מקצה לקצה, ומתודת עבודה שהופכת כל פרויקט נדל"ן לרווחי יותר.
Research
01
מחקר שוק
בדיקות שוק, הגדרת שווקי מטרה, קהלי יעד והערכת ביקושים.
Strategy
02
בניית אסטרטגיה שיווקית
אפיון ומיצוב תחרותי לפרויקט.
Planning
03
תכנון המוצר
בניית תמהיל דירות נכון, ליווי התכנון האדריכלי והגדרת המפרט הטכני.
Branding
04
מיתוג ופרסום
ניהול תהליך המיתוג, הגדרת המסרים הפרסומיים ובניית תקציב פרסום.
Sales
05
ניהול המכירות
הקמת מערך מכירות שלם, אסטרטגיית מכירה וגיבוש צוות מכירות מקצועי.
Monitoring
06
ניהול שוטף ובקרה
ניהול שוטף תוך מעקב מתמיד אחר תנאי השוק, יעילות הפרסום והתוצאות בפועל, ובשורה התחתונה – מקסום הרווח בפרויקט.
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